— ABOUT FORTITUDE MARKETING

We built the agency we always wanted to work with.

Fortitude is a senior-led collective, built for businesses that are hard to market. Experienced specialists working as one team, for a small number of clients who need marketing that genuinely understands their business.

── Our story

Why Fortitude exists

Good marketing needs joined-up thinking across every channel. Most agencies and in-house teams are built to work in silos instead, and that’s the gap Fortitude was built to close.

The usual fixes don’t solve it. Going solo gives you control but leaves you holding a single piece of the puzzle. A traditional agency brings its own baggage: high overheads, templated thinking, and the bureaucracy that quietly kills agility once it reaches a certain size.

So we built something different: senior specialists, many of them independent after years at top agencies and recognised brands, working as one team rather than a chain of handovers.

01

The traditional agency

Capacity and process, but sold by seniors and delivered by juniors, with the overheads to match.

02

A freelancer

Senior, but a single pair of hands and a single piece of the puzzle.

03

A senior collective

The team of an agency, all senior, working directly with you. The best of both, without the trade-offs.

Years per specialist
Years combined
Client cap
Award programmes judged

── How we are built

A collective, not a traditional agency

This is what that looks like in practice. Everyone who touches your account is a senior specialist, you deal with them directly, and they work as one joined-up team rather than a set of separate suppliers pulling in different directions.

Senior in every channel

No juniors, no apprentices, no account managers. Every member is a senior specialist in their channel, not someone learning on your account.

Direct access

You work directly with the people doing the work. No layers, no buffers, no broken telephone.

Joined-up thinking

Specialists collaborate as one team. SEO, ABM, content, PR and design strategy work together, not in isolation.

We cap our client list to protect that focus. It’s a deliberate constraint, not a limitation.

Smiling man with beard in white shirt, Managing Director at a B2B marketing agency

── Managing Director

From Matt

“I’ve always looked at marketing through a simple lens: connecting people with the things they want and need, whether that’s a new car, a holiday, or a solution to a problem at work.

It’s easy to get lost in vanity metrics and overcomplicate what we do. I started Fortitude to build the agency I always wanted to work for: a team of senior specialists who keep it simple and care about doing great work.

We’re deliberately small, and so is our client list: up to ten businesses we can be a strategic partner to.”

— The team

Senior specialists, and no one else

Our team is drawn from agency, in-house and freelance backgrounds: senior specialists in their channels, with over 75 years of combined experience across the collective. Between us we’ve helped grow some of the most recognised brands in the UK and beyond. We’re spread across the UK and further afield, but we work like a team that sits in the same room.

Smiling man with beard in white shirt, Managing Director at a B2B marketing agency

Matt KoHli
Managing Director

Black and white portrait of a bearded man, B2B marketing agency team member, on transparent background

Sam butterworth
Senior Content Marketer

Black and white portrait of a bearded man in glasses and white shirt, B2B marketing agency team member.

MATT HEARNDEN
Senior BizOps Specialist

Professional B2B marketing agency team member in white shirt and round glasses, black and white portrait

sabbir ahmed
Senior Web Developer

Smiling bearded man in turban and denim shirt, team member at a B2B marketing agency

SUKH SINGH
Senior Organic Growth Specialist

Black and white headshot of a bearded man, team member at a B2B marketing agency

RIYAD REDA
Senior Web Developer

Smiling B2B marketing agency team leader in white button-up shirt, black and white professional headshot portrait

RALPH DU PLESSIS
Senior Organic Growth Specialist

Smiling professional woman with round glasses and white shirt, team member at a B2B marketing agency

MIRANDA CLARE-ANTONY
Senior Graphic Designer

Smiling bearded man in white t-shirt, B2B marketing agency team member portrait in black and white

JOHN ROONEY
Senior Content Marketer

Bald man in white shirt smiling, B2B marketing agency team member professional headshot on white background

JOSEPH BARLOW
Senior CRO Specialist

Smiling B2B marketing agency team member in white sweater, black and white professional headshot portrait

JEMMA PENTNEY
Senior Graphic Designer

Smiling B2B marketing agency team member with long dark hair wearing a white turtleneck sweater and blazer

HOLLIE HINES
Senior Organic Growth Specialist

Smiling woman with braided hair wearing white collared shirt and turtle pendant necklace, black and white portrait

HEIDI VOIGTLANDER-MAINGOT
Senior Events Coordinator

Smiling female B2B marketing agency team member in white knit sweater, black and white portrait

EMMA WALLOND
Senior Digital Strategist

Black and white portrait of bearded man in suit, team member at B2B marketing agency

DREW LUCAS
Senior BizOps Specialist

Professional headshot of a B2B marketing agency team member in a dark suit and glasses

DHRUV DIXIT
Organic Growth Specialist

Smiling bearded man in white t-shirt, team member portrait at a B2B marketing agency

BRAD REESON
Senior Paid Media Specialist

Smiling female B2B marketing agency team member with long hair, black and white professional headshot portrait

BETHANY WEATHERHEAD
Senior Organic Growth Specialist

Smiling bearded man in cap and glasses, team member at a B2B marketing agency

ANDY FROBISHER
Senior Organic Growth Specialist

Smiling bearded man in glasses and white t-shirt, team member at a B2B marketing agency

André Fairweather
Senior Tech Specialist

Brands our team has helped grow

Several brands from our collective background:

Mars

Warner

Bros

Paddle

go1

Notion

Nerd

wallet

Mitie

Sodexo

Booking.com

Balfour

Beatty

Plumbase

Gü

Interflora

Nando’s

── What we are building

We do not stand still

Alongside client work, we build our own tools to make the work sharper and faster.

Fortitude HQ

One dashboard for everything we do together. Every task, every piece of content, your questions and tickets, and all your reporting in one place, connected straight to your data sources so the numbers are always live. No chasing, no digging.

Fortitude ID8

Our content research and drafting engine. It does the deep research behind a piece, then builds a high-quality draft ready for a writer to polish or a client to review. Faster to good, without cutting the corners that show.

Fortitude LNX

Our strategic link and digital PR tool. It surfaces the quick, relevant opportunities and the bigger proactive ones, so PR is built around where your audience actually is, not a spray of generic outreach.

We also publish original research and playbooks, drawn from our work and from conversations with senior marketers across our sectors.

— Shall we?

If your business is hard to market, that’s exactly the kind of work we do best.

Book a discovery call