Articles and thinking from the team.

Practical writing on how growth marketing actually works for B2B businesses with complex, considered sales cycles.

── Worth reading

  • Marketer using a tape measure to gauge rising bar chart, illustrating how to measure digital marketing ROI

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    August 5, 2026

    How to measure digital marketing ROI (and why there’s no right answer)
    There’s no perfect formula for digital marketing ROI. Here’s an honest way to think about measuring it across organic channels, in ranges that…
  • Freelancer vs agency vs Fortitude collective comparison: solo worker, layered agency team, and growth-focused senior experts

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    July 27, 2026

    Freelancer, agency, or collective: how to choose the right marketing partner
  • Illustration of a man measuring a technical blueprint beside a complex machine, symbolizing a hard to market business

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    June 20, 2026

    What to Do When Your Business Is Hard to Market

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Fortitude have changed how we think about marketing. The level of seniority on the account, and the willingness to push back, is the thing we missed at every agency before this one.

Marketing Director, Industrial OEM

  • “They led the complete migration of our company website, handling the transition seamlessly, to the point where my own team were unaware it had happened. The team’s creativity and strategic thinking has inspired my own team.”

    Kelly Govier, Director, MD Govier

  • “Fortitude Marketing’s work on our marketing has been excellent. The team is organised, efficient, and always comes up with new, interesting ideas. They keep track of new trends and techniques and make sure our strategy is always up to date and as effective as possible.”

    James Rein, Chief Customer Officer, Montala

  • “Matt and Seb were great to work with on technical SEO throughout our website migration. They caught things that our development agency did not… and we improved site speed by 50%! They were highly organized, communicative, and responsive.”

    Marcela Heywood, VP of Marketing, Replicant

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