Mapping a manufacturer’s visibility in AI search

The challenge

A geared motor manufacturer wanted to understand something most businesses are still guessing at: how visible are we in AI search, and what should we do about it? Their buyers are increasingly asking tools like ChatGPT, Gemini and Google’s AI Overviews to compare and recommend products, and the company wanted a plan built on evidence rather than hype.

The work

We ran a full GEO audit, and gave them four things. First, a clear read on their current situation: how much traffic they were getting from every source that matters, including the AI platforms, and how those visitors behaved. Second, a competitor benchmark, so they could see exactly how their visibility compared. Third, and this was the part that mattered most, an ongoing reporting system built specifically to track AI traffic, at a time when AI wasn’t yet shown as a source in analytics tools at all, so we built them a custom report to see it. And fourth, a prioritised roadmap of what to resolve, and in what order.

The results

They came away with something most businesses still don’t have: a clear, evidence-led view of where they stand in AI search, a way to keep measuring it as it grows, and a prioritised list of what to fix first. Rather than guessing at AI, they could see it, track it, and act on it. And they were already ahead of their benchmarked competitors, so the roadmap was about extending a lead rather than catching up.