Three years of compounding growth, now front and centre in AI answers

The challenge

ResourceSpace competes in a crowded, fast-moving category against much larger brands, the kind with far bigger budgets and teams behind them.

The brief was growth that compounds rather than growth you rent, and that could keep working as buyer behaviour shifted towards AI search rather than get left behind by it.

The work

Over three years we’ve provided monthly SEO support, built around real personas, journeys and pain points rather than a list of keywords, so it holds up in the longer, more conversational searches people now have with AI tools.

As search changed, we extended the same work into GEO: entity building, AI-visibility tracking, and content structured for answer engines and LLMs as well as Google. We added a scoped ABM programme through LinkedIn outreach, and if a channel ever stopped earning its place we wound it down and adapted the approach.

The results

Three years in, the work keeps compounding. Organic traffic and leads have grown year on year, and ResourceSpace is now prominent in AI answers for the topics most important to their buyers, ahead of much larger, better-resourced brands on the ground that matters to them.

That momentum has held steady through the biggest shift search has been through, the move towards AI and answer engines, rather than slipping the way hard-won visibility so easily can.

In their own words

“Fortitude Marketing’s work on our marketing has been excellent. The team is organised, efficient, and always comes up with new, interesting ideas. They keep track of new trends and techniques and make sure our strategy is always up to date and as effective as possible.

— James Rein, Chief Customer Officer, Montala