Client
MD Govier
Sector
Services
Headline result
500% organic growth in year one
The challenge
MD Govier is an electrical engineering firm with deep technical expertise and a strong reputation, most of it earned through relationships and referrals. What they didn’t have was a digital presence that reflected any of it.
Their website looked fine but brought in nothing: no leads, no new business. Buyers were finding competitors first, there was no marketing function inside the business, and no engine bringing in work beyond the existing network. A great reputation, with no way to turn it into predictable growth.
The work
We started where we often do, with workshops: a deep dive into the business and its buyers, so everything that followed was built on real understanding rather than guesswork. From there we rebuilt the website from the ground up, then ran it as one joined-up programme across channels. SEO and GEO to get found in search and cited in AI answers. Digital PR to earn coverage in the trade press their buyers actually read, including bespoke, data-led tools like an LED savings calculator and an EV charger installation calculator. And an ABM programme, from a named list of target accounts through to LinkedIn and email plays now running in market.
The results
The website has become a genuine source of new business beyond their network, and that source is still growing. For a firm that had only ever grown through relationships, having a second engine that brings in the right enquiries on its own is a real shift.
Alongside the website and the growth channels, we rebuilt their CRM (Pipedrive) to tidy up day-to-day operations and nurture leads through the buying cycle more effectively. Today they treat us as their marketing team, running it end to end the way an in-house department would, which is the kind of long-term partnership we’re built for.
The numbers followed: in the first twelve months, organic traffic grew by over 500%.
Results
500%
growth in organic traffic in the first year
Beyond referrals
a website that now brings in new business on its own
One team
their full marketing function, run end to end
In their own words
“They led the complete migration of our company website, handling the transition seamlessly, to the point where my own team were unaware it had happened. The team’s creativity and strategic thinking has inspired my own team.”
— Kelly Govier, Director, MD Govier