900% ROI for an Electronics Manufacturer

The challenge

ABL Circuits, an electronics manufacturer, came to us with a small brief on a modest budget, £15,000 a year, and expectations to match. The site had real problems holding it back: it was slow, it was pulling in the wrong kind of traffic, and there was no joined-up plan to turn a limited budget into meaningful growth. The job was to spend every pound where it would actually move the needle, fixing the technical foundations first, then bringing in the right prospects with content built around real buyers.

The work

With a modest budget, we put it where it counted: get the foundations right, then spend the bulk of the time on content. Site speed came first. The site was slow, so we ran the diagnostics and worked with the client’s developers to optimise oversized images and video, streamline bulky code, and add the caching that wasn’t there. The PageSpeed score jumped from 49 to 89.

Alongside that we ran a staged technical audit, clearing duplicate content, missing metadata and unoptimised schema, and rebuilding the site structure into a clear hierarchy for users and search engines.

Then the content. We mapped ABL’s real personas across their buyer’s journey, from awareness through to decision, and built genuinely useful content around the questions their buyers actually ask, written to E-E-A-T standards rather than churned out for volume.

The results

Over twelve months the work compounded well beyond the modest expectations it began with. Search visibility grew 370%, organic clicks rose 350%, and priority conversions were up 126%. Most importantly for a business watching every pound of that budget, the programme returned 900% on the SEO investment and around £150,000 in organic revenue. Within three months the site had settled into consistently hitting its monthly organic target and held that level.

In their own words

“Over the few years we worked together he was extremely knowledgeable, approachable and took the time to really get to know our business inside out. The advice, insights and work he delivered for us was of the highest quality, using his technical knowledge and learnt knowledge of our business to help us drive growth. Matt gave us a tailored and bespoke service as a client that we would struggle to find elsewhere, and it made all the difference in the work produced and the impactful results. I would highly recommend him to anyone seeking SEO consultancy.”

— William Leverett, Managing Director, ABL Circuits