Twelve months of mentoring, and a stronger in-house SEO team

The challenge

TechMagic, a software development company, already had a capable SEO team, but wanted to lift its level. What they were after was senior expertise and hands-on support to help their people get better at what they do, not another agency to hand the work to, but someone experienced enough to learn from.

The work

We ran a structured twelve-month training and mentoring programme for one of their SEO specialists, based in Ukraine. A defined curriculum with materials and clear steps, regular one-to-one workshops, and webinars and team sessions along the way. We worked to her real projects and questions, so the learning was applied rather than theoretical, and kept it running steadily across the full year.

The results

This was never about a headline metric. Over the year she grew into a more confident, more capable specialist, and that showed in the quality of the work she was able to do for the business. It’s the same belief our own model runs on, that senior specialists are worth learning from, and that sometimes the most useful thing we can do is teach.