SEO foundations for a wellness retreat, built in from the start

The challenge

Villa Lage, a luxury retreat in Portugal that hosts wellness stays and corporate wellness retreats, was rebuilding its website. Their designer knew the new site needed to be found as well as look beautiful, and brought us in to handle the SEO side, so search was designed into the build from the start rather than bolted on afterwards. It was very much a design-led rebuild, with a strong creative vision for how the retreat should look and feel, so our job was to make the site as findable as possible within that vision.

The work

We worked alongside their designer through the rebuild and put together a comprehensive SEO strategy for the new site: how it should be structured, what it needed to target, and how to carry its value through the move. We shaped that strategy to sit comfortably within the site’s creative direction rather than cut across it, and we set up and optimised their Google Business Profile, which matters enormously for a destination retreat that people discover through local and map search.

The results

Villa Lage came out of its rebuild with a site built to be found, not just admired, and a clear SEO strategy and local search presence to grow from. Bringing us in early, through their designer, meant the search foundations were laid into the build rather than retrofitted afterwards, which is always the cheaper and stronger way to do it.