The senior SEO partner behind a US industrial agency

The challenge

A well-established US agency worked exclusively with industrial brands but didn’t run deep organic search in-house. Their clients needed serious, senior SEO, and in a number of cases results that would stand up to real scrutiny, because some of those businesses were being actively grown and prepared for their next stage. The agency needed a specialist it could put behind its own brand: someone to deliver to a high standard, white-label, and never compete for its clients.

The work

We became their white-label SEO team, working across a number of their clients as an extension of their own. Technical audits, content improvements, ongoing monitoring, and the steady, unglamorous work that keeps organic performance moving, all delivered to their standard and under their brand, so to their clients it was simply the agency’s own work. Because those clients’ results needed to be real and defensible, the focus was always on work that genuinely moved the needle rather than activity for its own sake.

The results

The agency could offer its clients senior, specialist SEO it couldn’t have resourced in-house, without hiring for it or handing a single client to a competitor. We were the quiet expertise behind the work: high standard, reliable, and entirely theirs to present. It’s the collaborative side of our model, and one we protect carefully. We partner with agencies and white-label under their brand, we never compete with them.