Is your website driving lots of traffic but failing to generate leads or revenue? It’s a problem we hear about a lot when we talk to businesses.
Many websites struggle to convert their traffic effectively, but the challenge is that there’s rarely one clear reason for this, so it takes a test-and-refine approach to identify any blockers and implement an effective strategy to deal with it.
Want to find out how we’re helping our clients to generate more new business from the web traffic they’re already getting, without spending more on paid ads? Get in touch with us below.
Why CRO Matters
Performing marketing activity without thinking about conversion rate optimisation is like filling a bucket that has holes in it. No matter how much water you pour into the top, it’s going to flow straight out the bottom.
If you’re driving traffic to your website through SEO, paid media or other channels, we’ll almost certainly be able to find an opportunity to convert that traffic at a higher rate. Increasing website traffic doesn’t guarantee better results, but we’ll work with you to maximise the value of the visitors you’re already getting and turn them into qualified leads.
Through a combination of understanding user behaviour and identifying barriers to conversion, supported by our experience of knowing what works and what doesn’t, we’ll work with you to optimise your website for user needs and business goals.
How Fortitude Marketing Approaches CRO
At Fortitude Marketing, we know that effective conversion rate optimisation goes beyond adjusting button colours, tweaking form sizes, or running a few basic A/B tests.
We dive deep into understanding your audience and their buying behaviour, then conduct a series of targeted tests to uncover what truly drives conversions.
Our core focus across all channels is aligning your customers’ needs with your business goals. While the initial CRO strategy is typically shaped by the following services, this is just the beginning. We continually test and refine our approach to keep your conversions growing.
What CRO Services Do We Offer?
Persona Workshop
Before the workshop, we’ll ask you a series of questions and conduct thorough industry research to ensure we’re fully prepared. Then, in a collaborative call with your sales and marketing teams, we’ll all add ideas to a shared virtual board using sticky notes. Our team then distils these insights into clear, actionable personas to refer back to throughout the project (and onwards—until they need a refresh, of course).
This way, everything we do is focused on connecting with the right people, making your website and campaigns more effective.
Buyer’s Journey Mapping
This helps us uncover key challenges and motivators at each stage. The output? A clear journey map and focused content recommendations for your team (or ours) to implement.
We recommend conversion-focused content across multiple platforms, giving you the best chance to reach your customers whenever and wherever they are.
A/B Testing
An example of an A/B test would be running two versions of a webpage or module against each other until we have enough data to determine which iteration is the most effective at generating conversions.
Why Work with Fortitude Marketing for CRO?
We won’t tell you what your customers expect, but instead work with you to understand the target audience and provide practical, data-backed solutions that will allow you to generate more for less.
Get Started with CRO
Get in touch with the team at Fortitude Marketing and uncover the untapped revenue potential of your existing website traffic.
