— INDUSTRIAL MARKETING AGENCY
Marketing for industrial businesses that are hard to market.
We’re an industrial marketing agency supporting businesses in manufacturing, engineering, construction, logistics and the trades that keep them running. We work with industrial businesses whose work is complex, whose buyers are specific, and whose marketing has too often been an afterthought. We get why marketing is harder in your world, and we know how to actually make it work.
Manufacturing, engineering, construction, logistics and commercial trades. We know why marketing is harder in your world, and how to make it work.
8 / 10 client spots filled
── Why it is different
We understand why industrial marketing is different
When it comes to industrial businesses, generic marketing falls flat. The way your buyers find, judge and choose suppliers is very specific, so your marketing needs to reflect this.
Your buyers don’t search like marketers think
They often don’t use industry terminology, or search at all in the early stages. They might ask their network, act on a recommendation, or only look once something has gone wrong elsewhere.
Relationships and referrals run the show
Much of your business probably comes through word of mouth, trade shows and long-standing relationships and you may have seen digital as just a nice-to-have, so it’s been underinvested in and undervalued.
Your proposition is genuinely complex
What you do is technical, varied and hard to explain simply, and most marketing flattens it into something generic that doesn’t reflect how good you actually are.
Long, considered, multi-person decisions
Buying is rarely quick or down to one person. It involves trust built over time, and marketing has to support that, rather than chase a quick click.
Recognise any of these? A 30 minute call with a senior specialist is the fastest way to see where to start.
── Sub-sectors
The industrial sectors we work with
Each has its own buyers, its own language and its own challenges. Here is how we think about yours.
01 / 05 ──
Manufacturing
The challenge
From component makers to full-product manufacturers, the hard part is explaining a complex, often bespoke offering clearly, and proving you can deliver at scale, on spec and on time.
Their buyers
Often a technical buyer or business owner who needs confidence that you understand their exact requirement. They judge capability fast, and a vague or generic website loses them before a conversation even starts.
How we help
As a manufacturing marketing agency we make a complicated proposition clear and credible, build the content that answers real technical questions, and make sure you’re visible when buyers research, including through AI search. The result is enquiries from the right kind of customer.
02 / 05 ──
Engineering
The challenge
Highly technical, highly specified work where credibility is everything and a knowledgeable audience can spot surface-level marketing instantly.
Their buyers
Engineers and technical specifiers who value evidence over claims. They want proof of genuine expertise, relevant projects, standards met and problems solved.
How we help
We help you demonstrate real expertise to a discerning audience without dumbing it down, build authority through technical content and trade coverage, and turn your deep capability into something buyers can quickly understand and trust.
03 / 05 ──
Construction
The challenge
Long projects, multiple decision-makers and a reputation that’s mostly travelled by word of mouth, which makes growth beyond your existing network hard.
Their buyers
Main contractors, developers, architects and project teams who buy on trust and track record, often over months, with several people influencing the decision.
How we help
Our work as a construction marketing agency includes building visibility and credibility beyond your current relationships, so new buyers find and trust you. We also make sure your track record is visible to everyone involved in a long, considered decision.
04 / 05 ──
Logistics
The challenge
Buyers who often don’t search in logistics terminology, who value responsiveness and relationships over a slick website, and who are won by proof you understand their specific freight, route or requirement.
Their buyers
Frequently a business owner or the cargo owner themselves, who may not search at all until something goes wrong with a current supplier. Here the first interaction sets the tone.
How we help
We reverse-engineer how your buyers actually find and choose a partner, then build the marketing around it. We focus on the right content for the way they really search, presence where they spend time, and a site that proves you can handle their specific needs.
05 / 05 ──
Commercial Trades
The challenge
Electrical, mechanical and specialist trades serving commercial clients, often heavily reliant on a few key accounts and referrals, with real but untapped potential to win new commercial buyers.
Their buyers
Facilities managers, site managers and procurement contacts who value reliability and a proven ability to deliver commercial work.
How we help
We help you reduce dependence on a handful of accounts by reaching new commercial buyers on purpose, building visibility and credibility so growth comes from a deliberate strategy.
── A joined-up approach
We make your existing strengths work harder
Industrial businesses win a lot of work through trade shows, events, referrals and long-standing relationships. Our job isn’t to replace it with digital, but to use digital to make all of it more effective, and to join it into one growth strategy.
Trade shows, referrals and relationships already win you work. We join it all into one strategy and make it more effective.
Smarter events, not just more of them
We research which events and trade shows actually have your prospects in the room, so you can invest your time where it counts and go in with a real plan.
Turn relationships into reach
The relationships and reputation you’ve built offline can be amplified online, so the right people see your work, your expertise and your name far beyond the room you are standing in.
Finally measure what works
We help you track results from events and traditional activity alongside everything digital, so for the first time you know which efforts are actually winning business, and which aren’t worth repeating.
One strategy, not scattered activity
We build a single growth strategy around how your business genuinely wins work, covering events, relationships, website, search and outreach.
── How we help
The channels we help industrial businesses with
These are the services that matter most for industrial buyers, and why each one earns its place here.
Running more than one channel?
Most of our clients combine several of these under one integrated programme. One team, one strategy, one set of numbers.
SEO
Get found when your buyers search. Even in traditional industries, the early shortlists increasingly start on Google, and ranking for the terms that matter, still matters.
GEO
Get cited when your buyers ask AI tools. More industrial buyers are using ChatGPT and similar platforms to research suppliers and shortlist options, so we make sure your name shows up in those answers.
ABM
Go after the specific accounts you want to win, with bespoke campaigns aimed at the handful of people who actually make the call, rather than spraying budget across a wide audience.
Digital PR
Build credibility and authority in the trade press and beyond and coverage your buyers actually trust, strengthening search authority at the same time.
Not sure which mix is right for you? We will tell you straight on a 30 minute call.
── Selected Work
Results across specialist sectors
We’re not able to share all details publicly, but we‘re happy to share specific case studies on request.
── Selected work
Industrial work we have done
Here’s a selection of our recent work in and around the industrial sector. More examples are available on the case studies page.
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A clear place to start, before spending on marketing
How a buyer persona workshop gave a global logistics company a clearer picture of its audiences, and where to focus -
Mapping a manufacturer’s visibility in AI search
How a GEO audit gave a geared motor manufacturer clear visibility in AI search, custom AI traffic reporting, and a -
500% organic growth in year one, and a marketing engine built to sustain it
The challenge MD Govier is an electrical engineering firm with deep technical expertise and a strong reputation, most of it
── Why Fortitude
Why industrial businesses work with us
Our industrial marketing agency is a collective of senior specialists, several of which have worked extensively in and around industrial sectors, so you’re not explaining your world from scratch. We cap our client list too so your account gets the attention it deserves.
Get straight to a senior specialist on a 30 minute call. No account managers in between.
── The team
The specialists behind your marketing
Senior strategists work across every channel we run, each one hands-on with your account.
Matt kohli
Managing Director
SAM BUTTERWORTH
Senior Content Marketer
MATT HEARNDEN
Senior BizOps Specialist
SABBIR AHMED
Senior Web Developer
SUKH SINGH
Senior Organic Growth Specialist
RIYAD REDA
Senior Web Developer
RALPH DU PLESSIS
Senior Organic Growth Specialist
Miranda Clare-Antony
Senior Graphic Designer
JOHN ROONEY
Senior Content Marketer
JOseph barlow
Senior CRO Specialist
Jemma Pentney
Senior Graphic Designer
HOLLIE HINES
Senior Organic Growth Specialist
HEIDI VOIGTLANDER-MAINGOT
Senior Events Coordinator
EMMA WALLOND
Senior Digital Strategist
DREW LUCAS
Senior BizOps Specialist
DHRUV DIXIT
Organic Growth Specialist
BRAD REESON
Senior Paid Media Specialist
BETHANY WEATHERHEAD
Senior Organic Growth Specialist
Andy Frobisher
Senior Organic Growth Specialist
André Fairweather
Senior Web Developer
── Testimonials
── FAQs
Common questions about industrial marketing
These are the questions industrial businesses ask us most often. If you want to know something not covered here, just ask on your discovery call.
── Get in touch
Ready to talk about marketing for your industrial business?
Book a 30 minute call with a senior specialist. We will tell you what we would do, and whether we are the right fit.
Recommended
Book your discovery call
Pick a time that suits you. 30 minutes with a senior specialist.
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