— TECH MARKETING AGENCY

Marketing for technology businesses in crowded markets.

Software, SaaS and ecommerce businesses compete for attention in some of the most saturated markets there are. You probably know that digital matters; the problem is standing out, getting found, and converting when dozens of competitors are chasing the same buyers. As a tech marketing agency we can help you cut through with a strategy built to win.

We help Software, SaaS and ecommerce brands cut through with a clear difference and a strategy built to win.

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8 / 10 client spots filled

── Why it is different

We understand the fight for attention in tech

Technology businesses don’t need to be persuaded that marketing matters. The hard part is being heard in a market that is loud, well-funded and full of similar promises. In this situation generic marketing playbooks burn budget, so you need something sharper.

Everyone is competing for the same buyers

Your market is crowded and well-funded and standing out takes more than being good; it takes a clear, definable difference that buyers grasp instantly.

Differentiation is genuinely hard

When competitors offer something similar on the surface, communicating what actually sets you apart, and why it matters, is the difference between growth and getting lost.

Acquisition costs keep climbing

Paid channels get more expensive and more competitive so sustainable growth needs organic visibility that doesn’t just rely on outspending everyone else.

Buyers research hard before they commit

Tech buyers compare, read, and increasingly ask AI tools before they ever talk to you, so if you’re not visible and convincing at that stage, you’re just not on the list.

Book a discovery call

Recognise any of these? A 30 minute call with a senior specialist is the fastest way to see where to start.

── Sub-sectors

The technology sectors we work with

Each sector has its own buyers, dynamics and version of the same crowded-market problem. Here’s how we think about yours.

01 / 02 ──

Software & SaaS

The challenge

A crowded category where many products look similar at first glance. Successful SaaS marketing depends on communicating a clear difference and being found by the right users.

Their buyers

Often technical or product-savvy buyers, sometimes a whole buying committee, who compare options closely, run trials, and research thoroughly before committing. They reward clarity and punish vagueness.

How we help

We sharpen how you communicate what makes you different, build organic visibility so you’re found without relying solely on paid spend, and make sure you show up when buyers research, including in AI answers.

02 / 02 ──

Ecommerce

The challenge

Fierce competition on price, visibility and experience, often against marketplaces and far bigger budgets. Being found and converting efficiently is everything.

Their buyers

Consumers or business buyers with endless choice and low switching cost. They compare quickly and abandon easily, so visibility and a frictionless, trustworthy experience decide who wins.

How we help

As Ecommerce marketing specialists we build the organic visibility that reduces dependence on expensive paid traffic, strengthen how you show up in search and AI, and focus on the content and authority that win considered purchases.

The challenge

A crowded category where many products look similar at first glance. Growth depends on communicating a sharp difference and being found by the right users, not just any traffic.

Their buyers

Often technical or product-savvy buyers, sometimes a whole buying committee, who compare options closely, run trials, and research thoroughly before committing. They reward clarity and punish vagueness.

How we help

We sharpen how you communicate what makes you different, build organic visibility so you are found without relying solely on paid spend, and make sure you show up when buyers research, including in AI answers. The goal is qualified growth, not vanity traffic.

The challenge

Fierce competition on price, visibility and experience, often against marketplaces and far bigger budgets. Being found and converting efficiently is everything.

Their buyers

Consumers or business buyers with endless choice and low switching cost. They compare quickly and abandon easily, so visibility and a frictionless, trustworthy experience decide who wins.

How we help

We build the organic visibility that reduces dependence on expensive paid traffic, strengthen how you show up in search and AI, and focus on the content and authority that win considered purchases rather than chasing the lowest price.

── How we help

The channels we help technology businesses with

These are the services that matter most when you’re competing for attention in a crowded category, and why each one earns its place here.

Running more than one channel?

Most of our clients combine several of these under one integrated programme. One team, one strategy, one set of numbers.

Integrated Growth

SEO

Organic growth that reduces your dependence on paid spend. In a crowded category, ranking for what your buyers actually search compounds month after month, and it’s the cheapest growth you can build.

GEO

Show up when buyers ask ChatGPT and other AI tools to shortlist options. Tech buyers are doing this already, and being cited as a credible answer is a new and growing channel of qualified demand.

ABM

Go after the specific high-value accounts you want to win, with bespoke campaigns aimed at the decision-makers who actually matter.

Digital PR

Earn the coverage and authority that signals you’re a serious player. It builds credibility, supports differentiation and strengthens your search authority at the same time.

Websites

A site built for conversion in a competitive category. Clear positioning, sharp messaging, and the journey buyers actually need to choose you over the alternatives they’re weighing up.

Workshops

Pressure-test your positioning before you spend. We help you distil what genuinely sets you apart so your marketing leads with a difference buyers can grasp, not a generic claim.

Book a discovery call

Not sure which mix is right for you? We will tell you straight on a 30 minute call.

── Selected Work

Results across specialist sectors

  • 500%

    Three years with a SaaS platform

    Steady organic growth into a third year in a crowded category, and now ahead of every one of its competitors in AI answers for its target topics.

  • 25%

    A SaaS migration with zero drops

    We moved a B2B SaaS platform onto a new site with no loss of rankings or traffic. Planned, smooth and uneventful, which is exactly how migrations should be.

  • 3years

    Deep in SaaS and ecommerce

    Content research, technical SEO and growth work delivered across SaaS and ecommerce brands, including AI-native products.

  • No1

    Levelling up a software team

    A year-long training and mentoring programme delivered inside a software product development company, building a team member’s capability week by week.

View all case studies

We’re not able to share all details publicly, but we‘re happy to share specific case studies on request.

── Selected work

Technology work we have done

Here’s a selection of recent work in and around the technology sector. You can find more on our case studies page.

  • Resourcespace Homepage

    Client: ResourceSpace

    Result: Three years of compounding growth

    Three years of compounding growth, now front and centre in AI answers
    The challenge ResourceSpace competes in a crowded, fast-moving category against much larger brands, the kind with far bigger budgets and
  • Modern open-plan office with employees collaborating at a shared table beneath illuminated linear ceiling lights

    Client: Large international B2B brand (name on request)

    Result: A de-indexed site diagnosed, stabilised and brought back

    A migration gone wrong, diagnosed and turned around
    When a rebrand and migration de-indexed most of a large US brand’s site, we diagnosed the cascading issues and helped
  • Techmagic Homepage

    Client: TechMagic

    Result: A 12-month programme that built senior SEO capability in-house

    Twelve months of mentoring, and a stronger in-house SEO team
    How we spent twelve months mentoring an in-house SEO specialist at software company TechMagic.

View all case studies

── Why Fortitude

Why technology businesses work with us

We’re a senior-led collective and the people who do your work are senior specialists, not juniors learning on your budget. We also cap our client list so your account gets enough attention, and we focus on the channels that build actual growth in competitive digital markets.

Book a discovery call

Get straight to a senior specialist on a 30 minute call. No account managers in between.

── The team

The specialists behind your marketing

Senior strategists across every channel we run, all hands-on with your account. No layers between you and the people doing the work.

  • Smiling man with beard in white shirt, Managing Director at a B2B marketing agency

    Matt kohli
    Managing Director

  • Black and white portrait of a bearded man, B2B marketing agency team member, on transparent background

    SAM BUTTERWORTH
    Senior Content Marketer

  • Black and white portrait of a bearded man in glasses and white shirt, B2B marketing agency team member.

    MATT HEARNDEN
    Senior BizOps Specialist

  • Professional B2B marketing agency team member in white shirt and round glasses, black and white portrait

    SABBIR AHMED
    Senior Web Developer

  • Smiling bearded man in turban and denim shirt, team member at a B2B marketing agency

    SUKH SINGH
    Senior Organic Growth Specialist

  • Black and white headshot of a bearded man, team member at a B2B marketing agency

    RIYAD REDA
    Senior Web Developer

  • Smiling B2B marketing agency team leader in white button-up shirt, black and white professional headshot portrait

    RALPH DU PLESSIS
    Senior Organic Growth Specialist

  • Smiling professional woman with round glasses and white shirt, team member at a B2B marketing agency

    Miranda Clare-Antony
    Senior Graphic Designer

  • Smiling bearded man in white t-shirt, B2B marketing agency team member portrait in black and white

    JOHN ROONEY
    Senior Content Marketer

  • Bald man in white shirt smiling, B2B marketing agency team member professional headshot on white background

    JOseph barlow
    Senior CRO Specialist

  • Smiling B2B marketing agency team member in white sweater, black and white professional headshot portrait

    Jemma Pentney
    Senior Graphic Designer

  • Smiling B2B marketing agency team member with long dark hair wearing a white turtleneck sweater and blazer

    HOLLIE HINES
    Senior Organic Growth Specialist

  • Smiling woman with braided hair wearing white collared shirt and turtle pendant necklace, black and white portrait

    HEIDI VOIGTLANDER-MAINGOT
    Senior Events Coordinator

  • Smiling female B2B marketing agency team member in white knit sweater, black and white portrait

    EMMA WALLOND
    Senior Digital Strategist

  • Black and white portrait of bearded man in suit, team member at B2B marketing agency

    DREW LUCAS
    Senior BizOps Specialist

  • Professional headshot of a B2B marketing agency team member in a dark suit and glasses

    DHRUV DIXIT
    Organic Growth Specialist

  • Smiling bearded man in white t-shirt, team member portrait at a B2B marketing agency

    BRAD REESON
    Senior Paid Media Specialist

  • Smiling female B2B marketing agency team member with long hair, black and white professional headshot portrait

    BETHANY WEATHERHEAD
    Senior Organic Growth Specialist

  • Smiling bearded man in cap and glasses, team member at a B2B marketing agency

    Andy Frobisher
    Senior Organic Growth Specialist

  • Smiling bearded man in glasses and white t-shirt, team member at a B2B marketing agency

    André Fairweather
    Senior Web Developer

── Testimonials

  • “They led the complete migration of our company website, handling the transition seamlessly, to the point where my own team were unaware it had happened. The team’s creativity and strategic thinking has inspired my own team.”

    Kelly Govier, Director, MD Govier

  • “Fortitude Marketing’s work on our marketing has been excellent. The team is organised, efficient, and always comes up with new, interesting ideas. They keep track of new trends and techniques and make sure our strategy is always up to date and as effective as possible.”

    James Rein, Chief Customer Officer, Montala

  • “Matt and Seb were great to work with on technical SEO throughout our website migration. They caught things that our development agency did not… and we improved site speed by 50%! They were highly organized, communicative, and responsive.”

    Marcela Heywood, VP of Marketing, Replicant

── FAQs

Common questions about working with a tech marketing agency

These are the questions technology businesses ask us most often. If you have a question not covered here, please ask us on your discovery call.

Yes. A lot of our work in tech starts with sharpening what genuinely sets you apart, because most categories are full of brands making similar claims. Once that’s clear, every channel works harder, search, content, PR and conversion all leading with the same clear difference.

Paid keeps working as long as you keep paying, and costs only go up. Organic visibility, search authority and AI citation compound over time and reduce your reliance on paid spend. The strongest tech businesses run both, with organic doing the long-term lifting.

We treat AI visibility as its own discipline. That means building the kind of authoritative content, citations and brand presence that AI tools draw from when they answer buyer questions, and tracking which answers you are showing up in.

Yes, though the right starting point is different at each stage. Earlier on we focus on positioning, foundations and the channels that compound. At scale we focus on squeezing more from what you already do and adding the useful channels you haven’t invested in yet.

Some things move quickly, like sharper messaging, conversion fixes and targeted account work. SEO, GEO and digital PR build over months and compound. We’re honest about timelines from the first call.

Most start with a workshop to fine-tune positioning, then a website or messaging refresh so the new story lands, then SEO, GEO and digital PR to build visibility and authority on top. ABM is often added once the proposition is defined.

── Get in touch

Ready to talk about marketing for your technology business?

Book a 30 minute call with a senior specialist. We’ll tell you what we would recommend, and whether we’re the right fit for you.

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