— DIGITAL PR AGENCY

Coverage that builds authority, not just headlines.

We’re a digital PR agency that earns you coverage and links from the publications your buyers actually trust. This builds the authority that lifts your rankings and your AI visibility at the same time. We focus on relevant, commercially useful coverage, not vanity hits, and because our senior team has spent years building genuine relationships with journalists and editors, the right people actually open our emails.

Coverage and links from the publications your buyers actually trust, building the authority that lifts your rankings and AI visibility at the same time.

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8 / 10 client spots filled

── The challenge

Most PR chases headlines, not results

A lot of digital PR gets measured by volume, links earned, coverage secured, maybe a viral hit. But coverage that doesn’t reach your buyers or connect to your commercial goals looks impressive and changes nothing. For specialist B2B businesses, the bar’s even higher.

Our digital PR services are for you if you want coverage that reaches the right audience, links that strengthen the pages that matter commercially, and PR that works with your search and AI visibility rather than off on its own.

A lot of digital PR gets measured by volume, links earned, coverage secured, maybe a viral hit. But coverage that doesn’t reach your buyers or connect to your commercial goals looks impressive and changes nothing. For specialist B2B businesses, the bar’s even higher.

Coverage that doesn’t reach your buyers

A link on a big-name site is nice, but if its audience isn’t yours, it doesn’t really help your pipeline. Relevance always beats reach.

Relevance always beats reach.

Links that don’t help where it counts

Links to your homepage or blog are easy but links that build authority on your commercial pages, the ones that actually drive revenue, take real skill to earn and are far more valuable.

Authority on commercial pages, not just the homepage.

PR that lives in a silo

PR run separately from your SEO and wider search strategy wastes its biggest benefit. The authority it builds should compound everything else you’re doing.

Its biggest benefit wasted.

── What is involved

What digital PR services actually involve

Senior specialists oversee six areas of work that together turn coverage and links into a meaningful commercial signal, not a meaningless wall of headlines.

Running more than one channel?

Most of our clients combine several of these under one integrated programme. One team, one strategy, one set of numbers.

Integrated Growth

Data-led campaigns

We undertake original research, surveys, freedom of information requests and data storytelling that earns coverage because it gives journalists something genuinely worth writing about.

Reactive PR and newsjacking

We provide fast, relevant commentary that puts your experts into the stories already happening; the quickest route to timely, authoritative coverage.

Proactive outreach

We anticipate what journalists will be writing about and get your brand in front of them at the right moment, in the right publications.

Thought leadership

We work with your in-house experts to build their profile and your brand’s authority on the topics that matter to your market.

Links to commercial pages

We do the hard, valuable work of earning links that point at your product and service pages, not just the homepage, so the authority lands where it drives revenue.

From big campaigns to quick wins

Not every result needs a major creative campaign and we work the full spectrum, from data-led flagship campaigns to reactive commentary and the low-hanging, readily available opportunities our research surfaces.

Book a discovery call

Want to see how a relevance-first PR programme would look for your brand? Start with a 30 minute call with a senior specialist.

── WHERE TO START

Start with a Digital PR audit and roadmap

If you want your brand showing up in the places your buyers actually look, this is where we start.

We benchmark your current coverage: where you’re mentioned, listed and covered across your industry, and where you’re absent. We review how your competitors earn their coverage, identify the publications your buyers genuinely read, and outline the campaign angles most likely to land. It all feeds into one prioritised roadmap.

For clients who work with us ongoing, this is month one: it lays the foundations everything else builds on. It also works as a standalone project, with a roadmap you can take away and run yourself.

If you want your brand showing up in the places your buyers actually look, this is where we start.

For clients who work with us ongoing, this is month one: it lays the foundations everything else builds on. It also works as a standalone project, with a roadmap you can take away and run yourself.

Digital PR Audit & Roadmap

  • Coverage and mentions benchmark
  • Industry listings review
  • Competitor coverage review
  • Target publication list
  • Campaign angles and prioritised roadmap
  • Walkthrough with a senior specialist

Quoted to your site

From £3,000

Get Started

── How we work

Four phases. Cycled, not completed

PR is a programme, not just a launch, and we work in continuous cycles so the angles, publications and campaigns sharpen as coverage lands and the data comes back.

01

Discover

We dig down into your business, audience and the publications that genuinely matter to your buyers, mapping the journalists, the angles already working in your space and the gaps worth owning, all before anything goes out.

02

Foundations

We support you with messaging, expert profiles, story angles and the underlying research and data assets. And we set up the tracking so every piece of coverage and every link is captured and tied back to commercial performance.

03

Plan

We design a roadmap that mixes flagship data-led campaigns, ongoing reactive commentary and proactive outreach against the publications and topics that matter most. Our PR and SEO efforts share one plan so each supports the other.

04

Grow

We execute, learn and refine, building relationships and coverage as the data shows which angles, journalists and publications move the needle for your business.

── Why it matters

PR that works harder than coverage

The real value of digital PR is what that coverage compounds. When done right, the same work strengthens three things at once:

Search authority

Strategic digital PR that builds your authority in search, improving your rankings, your traffic and, most importantly, your business.

AI visibility

Relevant mentions and links across trusted publications act as votes of confidence, and they’re among the strongest signals AI systems use to decide who to trust and surface.

Brand and demand

Consistent presence in the right places builds recognition and trust with your buyers over time, creating demand that pays off across every other channel.

Book a discovery call

Want PR that pulls its weight across search, AI visibility and brand at the same time?

── Selected Work

Results across specialist sectors

  • 500%

    Coverage where their buyers read

    Our campaigns have earned mentions and coverage in the trade titles our clients’ buyers actually pick up, not just anywhere that would say yes.

  • 25%

    Links that strengthen the whole site

    he links we earn are relevant and editorial, building the site’s authority and traffic and feeding directly into the SEO results, which is the point of digital PR done properly.

  • 3years

    Founders in the conversation

    We secure regular press opportunities for the people behind our client businesses: expert commentary, features and podcast appearances in the places their market listens.

  • No1

    Data-led campaigns, built from scratch

    We build bespoke assets that earn attention on merit, like the interactive savings and installation calculators we have created for one client, now powering a data-led campaign combining first and third-party data.

View all case studies

We’re not able to share all details publicly, but we‘re happy to share specific case studies on request.

── Selected work

Digital PR work we are proud of

Here’s a handful of recent programmes where relevance-first digital PR significantly shifted performance.

    Book a discovery call

    We can’t share all details publicly but we’re happy to share specific case studies on request.

    ── The team

    The specialists behind your Digital PR

    Our team is made up of senior PR specialists with established relationships across the publications and journalists that matter in your space. We’ve earned those relationships over years, and they’re why our outreach lands.

    • Smiling man with beard in white shirt, Managing Director at a B2B marketing agency

      Matt kohli
      Managing Director

    • Black and white portrait of a bearded man, B2B marketing agency team member, on transparent background

      SAM BUTTERWORTH
      Senior Content Marketer

    • Black and white portrait of a bearded man in glasses and white shirt, B2B marketing agency team member.

      MATT HEARNDEN
      Senior BizOps Specialist

    • Professional B2B marketing agency team member in white shirt and round glasses, black and white portrait

      SABBIR AHMED
      Senior Web Developer

    • Smiling bearded man in turban and denim shirt, team member at a B2B marketing agency

      SUKH SINGH
      Senior Organic Growth Specialist

    • Black and white headshot of a bearded man, team member at a B2B marketing agency

      RIYAD REDA
      Senior Web Developer

    • Smiling B2B marketing agency team leader in white button-up shirt, black and white professional headshot portrait

      RALPH DU PLESSIS
      Senior Organic Growth Specialist

    • Smiling professional woman with round glasses and white shirt, team member at a B2B marketing agency

      Miranda Clare-Antony
      Senior Graphic Designer

    • Smiling bearded man in white t-shirt, B2B marketing agency team member portrait in black and white

      JOHN ROONEY
      Senior Content Marketer

    • Bald man in white shirt smiling, B2B marketing agency team member professional headshot on white background

      JOseph barlow
      Senior CRO Specialist

    • Smiling B2B marketing agency team member in white sweater, black and white professional headshot portrait

      Jemma Pentney
      Senior Graphic Designer

    • Smiling B2B marketing agency team member with long dark hair wearing a white turtleneck sweater and blazer

      HOLLIE HINES
      Senior Organic Growth Specialist

    • Smiling woman with braided hair wearing white collared shirt and turtle pendant necklace, black and white portrait

      HEIDI VOIGTLANDER-MAINGOT
      Senior Events Coordinator

    • Smiling female B2B marketing agency team member in white knit sweater, black and white portrait

      EMMA WALLOND
      Senior Digital Strategist

    • Black and white portrait of bearded man in suit, team member at B2B marketing agency

      DREW LUCAS
      Senior BizOps Specialist

    • Professional headshot of a B2B marketing agency team member in a dark suit and glasses

      DHRUV DIXIT
      Organic Growth Specialist

    • Smiling bearded man in white t-shirt, team member portrait at a B2B marketing agency

      BRAD REESON
      Senior Paid Media Specialist

    • Smiling female B2B marketing agency team member with long hair, black and white professional headshot portrait

      BETHANY WEATHERHEAD
      Senior Organic Growth Specialist

    • Smiling bearded man in cap and glasses, team member at a B2B marketing agency

      Andy Frobisher
      Senior Organic Growth Specialist

    • Smiling bearded man in glasses and white t-shirt, team member at a B2B marketing agency

      André Fairweather
      Senior Web Developer

    Book a discovery call

    We are not able to share all details publicly but we are happy to share specific case studies directly on request.

    ── Testimonials

    • “They led the complete migration of our company website, handling the transition seamlessly, to the point where my own team were unaware it had happened. The team’s creativity and strategic thinking has inspired my own team.”

      Kelly Govier, Director, MD Govier

    • “Fortitude Marketing’s work on our marketing has been excellent. The team is organised, efficient, and always comes up with new, interesting ideas. They keep track of new trends and techniques and make sure our strategy is always up to date and as effective as possible.”

      James Rein, Chief Customer Officer, Montala

    • “Matt and Seb were great to work with on technical SEO throughout our website migration. They caught things that our development agency did not… and we improved site speed by 50%! They were highly organized, communicative, and responsive.”

      Marcela Heywood, VP of Marketing, Replicant

    ── The toolkit

    Proprietary tools behind the work

    We use bespoke tooling to power our digital PR services with LNX in a leading role, because great research is where great PR is won.

    Fortitude HQ

    This is your live dashboard, showing coverage earned, links won and how they’re contributing to your search performance and pipeline, all in one place, updated continuously.

    Fortitude ID8

    This is our content workflow engine, which powers the data-led research, stories and assets that earn coverage. This is all built around what journalists in your space actually want to write about.

    Fortitude LNX

    LNX is our press research agent, which pulls the best opportunities from across the many press request platforms into a focused shortlist. It also maps where you and your competitors earn links and mentions, and reveals what the key publications in your space actually cover. Our specialists turn that research into sharper, more relevant outreach.

    ── FAQs

    Common questions.

    These are the questions we get asked most often about digital PR. If you’d like to learn something not covered here, feel free to ask us on your discovery call.

    Traditional PR is built around press releases, broadcast and brand awareness. Digital PR is built around earned links and online coverage that strengthen your search visibility and brand authority at the same time. The disciplines overlap, but digital PR is measured by relevance, links, rankings and pipeline contribution, rather than column inches.

    We’re confident we can get you coverage in the places that matter. What we can’t promise is an exact number or a fixed date, because good coverage is earned, not bought, and that makes it a more natural, organic thing. Any agency telling you “ten links next month” is either guessing or buying low-quality links that do more harm than good. We’d rather be straight with you: we go after relevant, genuinely useful coverage, and we’re fully transparent about what lands and what it’s doing for your search and AI visibility.

    The links you earn from relevant, trusted publications are the single most important off-site signal for search rankings. The right links pointing at the right pages strengthen your authority on the commercial terms that drive revenue, not just brand searches. PR and SEO always work best when planned together.

    Only when they genuinely serve your audience. Viral hits look impressive in a portfolio but often earn coverage in places your buyers don’t visit, with links that don’t strengthen the pages that matter. We focus on relevance and commercial impact. If a creative campaign is the right route to that, we run one, but if a steady programme of reactive and proactive work gets there faster, we do that instead.

    Coverage and links start landing within the first few weeks of an active programme, and the ranking and authority lift those links create compounds over a few months and keeps building. It’s worth noting that specialist B2B markets often move faster than consumer markets because the field of credible voices is smaller.

    Yes, B2B businesses are our primary audience. Those with specialist propositions, considered buying cycles and audiences that generic mass PR just can’t reach. We know how to find the relevant publications, the right journalists and the angles that actually land in technical and niche markets.

    ── Get in touch

    Ready to talk about your Digital PR?

    If you want coverage that genuinely reaches your buyers and links that strengthen the pages that drive revenue, we should talk. Book a discovery call today and we’ll tell you honestly where the best opportunities are.

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