Do you want to find customers in a specific town, city or region? If so, you need to be showing up in local search results.
Here at Fortitude Marketing we’re local SEO experts, with years of experience in helping businesses just like yours reach localised target audiences, drive more traffic and generate increased revenue.
What is Local SEO?
Local SEO is about ensuring your business appears in organic, location-specific search results. This includes search engine results (SERPs) and map listings on platforms like Google Maps, Bing Maps, and Apple Maps.
Why Local SEO is Important for Your Business
If you’re a business that has a physical location, or that serves a specific area, local SEO is essential.
Search engines recognise when services need localised search results and rely on specific ‘signals’ to decide which businesses to show in local results. If your business doesn’t have these signals in place or they’re set up incorrectly, your website may not appear when local people search for your services.
What’s more, with so many people searching for businesses directly in a platform like Google Maps, you’ll be missing out on a huge portion of your potential customer base if you’re not appearing there.
What Local SEO Services Do We Offer?
Google Business Profile Optimisation
Your Google Business Profile is the foundation of a local Google search strategy. If this isn’t optimised correctly you’ll find it incredibly difficult to rank highly in local search results, while it’ll also be harder for potential customers to discover key information like your opening times and contact details.
We’ll manage your Google Business Profile so it’s always up-to-date with the right information, and optimise it to give you the best chance of showing up in relevant local search results.
Local Keyword Research & Mapping
To drive local traffic to your website you need to rank for the most relevant terms and phrases—identifying those is the essential first step.
We’ll conduct thorough localised keyword research and mapping to ensure you’re not only driving more traffic, but driving the right traffic.
Localised Content Creation
When it comes to an effective SEO strategy, content is king, and this is true for local SEO too. We’ll develop a bespoke localised content creation strategy that includes both web pages and informational content that answers the questions your local target market is asking.
Citations & Directory Listings
Citations and directory listings are unlikely to generate much traffic or directly drive conversions, but they play an important role in influencing your local search rankings. Search engines—and users—rely on this information, along with your website, Google Business Profile and social media profiles, to better understand your business and its location.
Keeping your citations accurate and consistent helps build trust with both users and search engines. We’ll audit, update and manage your existing listings, resolve inconsistencies and identify new opportunities as part of a wider local SEO strategy.
Local Link Building
Earning local backlinks from reputable websites is one of the best ways to improve your local search rankings. But let’s be clear—quality backlinks aren’t just from websites with high authority scores (those numbers are made up by third-party tools anyway).
What really matters are links from places your audience actually cares about—like niche or industry publications that align with your offerings. Work with us to build local links that drive traffic, conversions, and ultimately revenue to your business.
Review Management
Reviews are crucial for building trust and a strong reputation in the local area, but positive reviews are also a key ranking factor in local SEO.
We can offer review management to support you with responding to customer reviews, as well as develop strategies for trying to encourage customers to leave reviews in the first place.
How Our Local SEO Process Works
Our local business SEO services follow a proven approach that has delivered outstanding results for businesses around the globe.
We begin by learning about your business—your goals, challenges and target audience. This helps us create a tailored strategy that aligns your business objectives with what your customers are looking for. Using advanced tools and research methods, we dig deeper to understand your audience’s behaviour and identify the best local SEO tactics to achieve maximum impact.
From there, we work closely with you to identify the most important priorities, whether that’s improving your website’s visibility, optimising your local presence, or creating content that truly resonates with your audience. Throughout, we monitor performance and fine-tune our approach to ensure consistent improvement and long-term success.
Benefits of Working with Fortitude Marketing for Local SEO
Our team has years of experience in providing a wide range of local SEO services that drives traffic and, more importantly, new business.
Don’t just take our word for it—check out some of our client testimonials.
Book a FREE Local SEO Discovery Call
Book your free consultation today and discover how Fortitude Marketing can put your business on the map.
Local SEO FAQs
How much do local SEO services cost?
Every local business needs something different, so the services we provide are tailored to what you actually need. This means there’s no fixed cost, and we’re completely transparent about our fees during the proposal stage.
After working with you to develop a local SEO strategy that will have the most impact on your business, we’ll align it to your budget and provide a clear and detailed breakdown of what’s involved in terms of costs and timelines.
Is local SEO worth it?
If you’re a business selling goods or services in a specific location, local SEO isn’t just worth it—it’s essential.
Investing in local SEO will ensure your business appears when your local target market is searching for what you offer, which isn’t possible when only focusing on a general, non-localised SEO strategy.
How does Local SEO differ from traditional SEO?
There are a lot of similarities between local and traditional (or national) SEO, but there are some specific tactics that are only applicable for local SEO, such as optimising your Google Business Profile, ensuring your company name, address and phone number (NAP) are consistent across the web, and creating localised SEO content.
Although there’s crossover between the two, local SEO focuses on connecting your business with a local audience, whether they’re searching for “suppliers near me” or “London construction consultants”.
Unlike traditional SEO which targets a broader national or global market, local SEO is about making sure your business stands out when nearby customers search for your services. This involves things like optimising your Google Business Profile, ensuring your business name, address, and phone number (NAP) are consistent across the web, and creating content that speaks directly to your local market.
Do I need Local SEO for my business?
If you’re looking to serve customers in a specific location the answer is yes.
Have you ever tried to travel somewhere without directions or signposts? Search engines (and the wider internet) need them too, and they won’t know where you’re based or that you’re trying to reach a local audience unless you have those signposts in place.