At Fortitude Marketing, we take a strategic and holistic approach to technical SEO. We optimise your website’s technical foundation to improve search engine rankings, enhance visibility and boost overall online performance, ultimately driving growth and revenue.
What is Technical SEO?
Technical SEO involves refining your website’s infrastructure to make it easier for search engines to crawl, index and display your content. This includes aspects such as site architecture, mobile-friendliness, page speed and security.
Why is Technical SEO Important?
Technical SEO is crucial because it’s key to the success of your entire digital strategy. When technical SEO is done right, it allows search engines to easily access and understand your website content, ensuring it can rank as high as possible and also provide an exceptional user experience. Without a strong technical foundation, you risk poor rankings and lost revenue opportunities.
What Technical SEO Services Do We Offer?
Top-level Technical Health Checks
Quick assessments of your website to identify issues impacting search visibility and potential quick wins that can deliver performance improvements with a few minor tweaks.
Comprehensive Technical Audits
A full and detailed review of your website’s technical foundations, allowing us to create a tailored action plan of what we need to do to unlock your site’s full SEO potential.
Full-Scale Technical Management
Our team will implement all of the fixes recommended and agreed upon from the technical audit, working closely with you to ensure long-term performance improvements.
Technical SEO Training
Want to handle ongoing technical search engine optimisation projects in-house? We can offer bespoke training packages that will equip your team with the skills to handle technical SEO internally.
Fundamental Technical Considerations
Crawlability & Indexing
Ensure important pages are discoverable by search engines.
Site Structure
Design a logical, flat structure for easy navigation. Aim for a layout where people (and search engines) can get to important pages within just a few clicks.
URL Optimisation
Use clean, easy-to-read URLs that reflect what’s on the page. Include relevant keywords where it makes sense, skip any confusing symbols or unnecessary characters, and stay consistent with your format.
Page Speed & Mobile Optimisation
Nobody likes a slow website. Speed things up by compressing images, caching where you can, and trimming down bulky code. Make sure your site works smoothly on mobile devices too.
Structured Data & Schema Markup
Help search engines get a clearer picture of your content by adding structured data. This can make your pages stand out with rich results.
Why Work with Fortitude Marketing for Your Technical SEO?
Book a FREE Technical SEO Discovery Call
Technical SEO FAQs
What Falls Under Technical SEO?
Technical SEO encompasses elements such as site speed, mobile optimisation, secure connections and structured data.
Which CMSs Do You Work With?
We work with a wide range of content management systems, including WordPress, Webflow, Shopify, Sanity.io, Sitecore, Joomla, Drupal, Magento, Squarespace, Wix, BigCommerce, and even custom-built CMSs. We’d be lying if we said we didn’t have our favourites, but rest assured, we can help you no matter which CMS you use.
How Much Does Technical SEO Cost?
Costs depend on your site’s specific needs, but we always provide transparent pricing.
Does Every Site Need Technical SEO?
Yes, but the priority and approach depends on your business goals and website status.
Agency vs. In-House Management: What’s Right for Us?
Not all businesses need an agency; we assess your needs and recommend the most suitable strategy, whether in-house or external.
What’s the Difference Between Technical SEO and On-Page SEO?
Technical SEO focuses on backend optimisations, while on-page SEO targets content and user-facing elements.