— MARKETING WORKSHOPS AND TRAINING

Get the strategy right before you spend a penny on it.

Most marketing fails because it starts with tactics instead of understanding. Our workshops fix that. We run deep-dive sessions into your business and your buyers, so every channel, message and pound that follows is built on real understanding rather than guesswork. For most clients, this is where working with us begins.

Deep-dive sessions into your business and buyers, so every channel that follows is built on real understanding.

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8 / 10 client spots filled

── What workshops are

Senior-led sessions to get the thinking right

Our marketing strategy workshops are focused, senior-led sessions that get to the heart of something, your business, your audience, a new idea or a specific problem, so the decisions that follow are built on real understanding.

For many clients a workshop is where working with us begins, but it isn’t the only way in. People join us at every stage and across every channel, and some workshops are valuable entirely on their own.

── The workshops

The workshops we offer

Different challenges need different sessions. We run focused workshops led by senior specialists, in person or online.

Running more than one channel?

Most of our clients combine several of these under one integrated programme. One team, one strategy, one set of numbers.

Integrated Growth

Business Immersion Workshop

A deep dive into your business. Your strengths, your story, your goals, your competitive position and where the real opportunities are. The foundation for marketing that reflects what genuinely matters about you.

Buyer Persona Workshop

A deep dive into your audience. Who your buyers are, their goals and pain points, how they decide, and where they actually spend their time, so you know which channels to prioritise and what to say.

Ideation Workshops

Got a new idea, brand direction, business area or market to move into? A focused session with senior marketing specialists to pressure-test the concept, break down barriers and leave with clear next actions.

Troubleshooting Workshops

Stuck on a specific problem? A working session to get to the root of it with specialists in the room, and come away with a clear way forward rather than going in circles.

Training Workshops

Sometimes the goal isn’t a session about your business, but building your team’s own skills. Training works two ways:

One-off training

A half-day or full-day session on a specific topic, SEO, GEO, ABM, digital PR, content and more, to brush up your team’s skills where they need it.

Ongoing training programme

A tailored programme of regular sessions that develops your team’s capability over time, shaped around the channels and skills that matter most to you. In person or online.

The business immersion and buyer persona workshops are often run together as a discovery programme, the usual starting point for an ongoing engagement, but every workshop here can be booked on its own.

Book a discovery call

Want to talk through which workshop fits you, or whether to run both? Start with a 30 minute call with a senior specialist.

── The value

What you get out of it

Every workshop’s built to leave you with something useful, not a vague summary.

Clarity

A clear, shared understanding of whatever the session focused on, with no important detail left vague.

Evidence, not assumptions

Findings grounded in real research and real discussion, so you can make decisions with confidence.

A practical plan

Clear, prioritised next steps you can act on, sequenced by what will make the most difference.

Usable documents

Where it’s relevant, structured deliverables your team can actually use, such as the persona profiles, journey maps and action plan from a buyer persona workshop.

Book a discovery call

Want to talk through which workshop fits you? Start the conversation on a discovery call.

── Where it leads

Where it can lead

A workshop’s often the start of something, and what comes next depends on the workshop. The Business Immersion and Buyer Persona workshops typically lead into a longer-term strategy across the channels the evidence points to, SEO, digital PR, ABM, a new website, or improving the CRM.

An Ideation Workshop can do the same when a new idea’s worth pursuing. A Troubleshooting Workshop usually leads to fixing the specific thing we uncovered. And training workshops often grow into an ongoing training programme. Sometimes a workshop’s simply a one-off that gives you what you need, and that’s fine too.

A workshop is often the start of something, and what comes next depends on the workshop.

SEO GEO ABM Digital PR Websites

── Selected Work

Results across specialist sectors

  • 500%

    Personas that run real programmes

    Persona and audience workshops delivered for clients across engineering, software, manufacturing and logistics. Each one pins down exactly who the audience is, where they spend time online and how to reach them, and the strategy is built from that.

  • 25%

    Business immersion, properly done

    Deep-dive sessions into the business itself: goals, strengths, operational opportunities, and how all of it connects to the audience. The other half of the picture.

  • 3years

    Training that sticks

    Live training sessions for client teams, a year-long one-to-one mentoring programme, and university guest lecturing. Teaching the thing is part of knowing the thing.

  • No1

    Run on ourselves

    The personas behind this website came out of exactly the workshop we sell. We would not plan our own marketing without it.

View all case studies

We’re not able to share all details publicly, but we‘re happy to share specific case studies on request.

── The team

The specialists who run your workshops

Senior strategists who actually run the sessions, not juniors observing. The people in the room are the people whose work the rest of your marketing will be built on.

  • Smiling man with beard in white shirt, Managing Director at a B2B marketing agency

    Matt kohli
    Managing Director

  • Black and white portrait of a bearded man, B2B marketing agency team member, on transparent background

    SAM BUTTERWORTH
    Senior Content Marketer

  • Black and white portrait of a bearded man in glasses and white shirt, B2B marketing agency team member.

    MATT HEARNDEN
    Senior BizOps Specialist

  • Professional B2B marketing agency team member in white shirt and round glasses, black and white portrait

    SABBIR AHMED
    Senior Web Developer

  • Smiling bearded man in turban and denim shirt, team member at a B2B marketing agency

    SUKH SINGH
    Senior Organic Growth Specialist

  • Black and white headshot of a bearded man, team member at a B2B marketing agency

    RIYAD REDA
    Senior Web Developer

  • Smiling B2B marketing agency team leader in white button-up shirt, black and white professional headshot portrait

    RALPH DU PLESSIS
    Senior Organic Growth Specialist

  • Smiling professional woman with round glasses and white shirt, team member at a B2B marketing agency

    Miranda Clare-Antony
    Senior Graphic Designer

  • Smiling bearded man in white t-shirt, B2B marketing agency team member portrait in black and white

    JOHN ROONEY
    Senior Content Marketer

  • Bald man in white shirt smiling, B2B marketing agency team member professional headshot on white background

    JOseph barlow
    Senior CRO Specialist

  • Smiling B2B marketing agency team member in white sweater, black and white professional headshot portrait

    Jemma Pentney
    Senior Graphic Designer

  • Smiling B2B marketing agency team member with long dark hair wearing a white turtleneck sweater and blazer

    HOLLIE HINES
    Senior Organic Growth Specialist

  • Smiling woman with braided hair wearing white collared shirt and turtle pendant necklace, black and white portrait

    HEIDI VOIGTLANDER-MAINGOT
    Senior Events Coordinator

  • Smiling female B2B marketing agency team member in white knit sweater, black and white portrait

    EMMA WALLOND
    Senior Digital Strategist

  • Black and white portrait of bearded man in suit, team member at B2B marketing agency

    DREW LUCAS
    Senior BizOps Specialist

  • Professional headshot of a B2B marketing agency team member in a dark suit and glasses

    DHRUV DIXIT
    Organic Growth Specialist

  • Smiling bearded man in white t-shirt, team member portrait at a B2B marketing agency

    BRAD REESON
    Senior Paid Media Specialist

  • Smiling female B2B marketing agency team member with long hair, black and white professional headshot portrait

    BETHANY WEATHERHEAD
    Senior Organic Growth Specialist

  • Smiling bearded man in cap and glasses, team member at a B2B marketing agency

    Andy Frobisher
    Senior Organic Growth Specialist

  • Smiling bearded man in glasses and white t-shirt, team member at a B2B marketing agency

    André Fairweather
    Senior Web Developer

Book a discovery call

Want to meet the people who would run your workshops?

── Testimonials

  • “They led the complete migration of our company website, handling the transition seamlessly, to the point where my own team were unaware it had happened. The team’s creativity and strategic thinking has inspired my own team.”

    Kelly Govier, Director, MD Govier

  • “Fortitude Marketing’s work on our marketing has been excellent. The team is organised, efficient, and always comes up with new, interesting ideas. They keep track of new trends and techniques and make sure our strategy is always up to date and as effective as possible.”

    James Rein, Chief Customer Officer, Montala

  • “Matt and Seb were great to work with on technical SEO throughout our website migration. They caught things that our development agency did not… and we improved site speed by 50%! They were highly organized, communicative, and responsive.”

    Marcela Heywood, VP of Marketing, Replicant

── FAQs

Common questions.

These are the questions we get asked most often about workshops. If you want to learn something not covered here, ask us on your discovery call.

Either works. Many clients run both together as a discovery programme, because the two halves, who you are and who you’re reaching, genuinely reinforce each other. But you can absolutely start with just one if that fits your situation better, and add the other later.

Both. We run them in person when you want the room and the energy that comes with it, and online when distributed teams or schedules make that easier. The output and the rigour are the same either way.

The people who genuinely know the business and the buyers. Usually that is a mix of leadership, marketing, sales and sometimes product or customer success. Smaller groups work better than big ones, we would rather have six people who can really contribute than fifteen who are listening.

A structured set of documents: persona cards, buyer journey maps, a channel and platform map, business and competitor insight, and a prioritised action plan. Not raw session notes, finished deliverables your whole team can use.

No. You leave with everything you need to take the work forward yourself, or with another partner. Many clients do continue with us because the workshops show clearly where to go next, but that is a choice, not a condition.

Yes. Separately from the diagnostic workshops above, we run training sessions across any of the channels we work in, SEO, GEO, ABM, digital PR, content and more. Half-day or full-day, in person or online, as a one-off or on a regular basis.

── Get in touch

Ready to talk about a workshop?

If you want your marketing built on evidence rather than assumptions, the workshops are where it starts. Book a discovery call and we’ll tell you which one fits, or whether to run both.

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